If there's one thing that stays constant in SEO, it's that you need to evolve. That's the push behind our latest improvement to RivalFlow features.
Now you can create writing projects for homepages and even new pages that don't yet rank.
When we first created RivalFlow, we intentionally did not let it update homepages. There was too much room for us to get something wrong, and the homepage felt like a smart "hands off" zone for us to avoid.
But again, things evolve, and we learn. We heard from customers who wanted their homepages to cover more topics. We heard from agencies that advocated for local businesses that were tying everything to their single-page sites.
So we pivoted.
If you have a homepage you want to improve in RivalFlow, follow the same setup to add a domain, and then make that homepage one of the pages to update.
Use the "Add a Page" button at the bottom of the All Pages section.
One quick note for early birds: I'm sharing this new feature before it's 100% polished, so you might still see warnings or an occasional error. Stick with it, and use this tip.
We still suggest that you proceed with caution on homepages, but we aren't standing in your way. Click either button (of your choice) again, and get started on a project.
If you enter a competitor URL, make sure it's ranking for the competitive keyword you want to target.
This new improvement is especially helpful for local businesses that rely on their homepage as the lifeblood of their business.
On that note, watch for another change inside some writing projects:
We recently added another local-focused update, putting conversion-focused page suggestions alongside the other page improvements.
This prioritizes conversion-driven best practices that we've pulled together from experts and years of conversion test results. If we see your strategies in place, we'll drop our new copy suggestions lower on the page.
And if we see opportunities for better conversion, we will blend them into the new suggestions and call them out on the page.
The homepage update gives you more control, and this extra tweak gives you more flexibility. Usually, when you create a new project for a page, we build on the strong keyword rankings you already have.
This wasn't working for pages that were just getting started--or needed that extra boost.
Another feature in this round of updates is that you can now build SEO improvements for pages that don't rank well. It's a great way to start optimizing new content without having to wait for it to get its footing.
Now you can build your new page's SEO heft and learn which questions to answer for strong AI visibility.
For pages that don't yet rank, have a target keyword in mind. Use our features like "Enter Competitor URL" to help get the right fit on how you want to mold your page's content.
This is one of those changes that came directly from how people actually use RivalFlow in the real world. We heard from customers and agencies who needed more flexibility—especially when the homepage is the strategy. We didn’t want to wait for perfection before putting something genuinely useful in your hands.
For local businesses in particular, this opens the door to strengthening a single page, building topical depth, and improving visibility without having to wait for rankings to show up first. It’s a small shift in workflow, but a meaningful one when results matter early.
And while we still recommend proceeding thoughtfully on homepages, this update gives you more room to experiment without losing the guardrails that matter. We’ll keep refining and tightening as the feature matures, but the goal stays the same: help you make smarter improvements, earlier, and with more confidence.
