Privacy Policy

Updated November 7th, 2023

Welcome to RivalFlow, operated by Spy Fu, Inc. This document explains how We collect, use, store, disclose, and protect your data when You use Our Services. It also explains Your rights and how privacy law protects You.

Please read this Privacy Policy carefully. By utilizing Our services, You acknowledge that You have read and understood this Privacy Policy, and You are agreeing to the collection and usage of information outlined here.If You do not agree with the terms of this Privacy Policy, You should not use this Website and Our Services or otherwise provide Us with Your personal data.

This Privacy Policy does not apply to our handling of personal data that we process on behalf of our business customers as a service provider or processor. Our processing of that information is governed by our agreement with our business customers.

Words which are capitalized have meanings defined as follows. The definitions shall have the same meaning regardless of whether they appear in singular or in plural.

1. Definitions

For the purposes of this Privacy Policy:

2. Collecting and Using Your Personal Data

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Usage Data

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies: What Are Cookies?.

We use both Session and Persistent Cookies for the purposes set out below:

3. Use of Your Personal Data

The Company may use Personal Data for the following purposes:

We may share Your personal information in the following situations:

4. Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

5. Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's offices and in any other places where the parties involved in the processing are located. This information may be transferred to, and maintained on, computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

6. Disclosure of Your Personal Data

Business Transactions

Law enforcement

Other legal requirements

Security of Your Personal Data

7. Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.


We may use third-party Service providers to monitor and analyze the use of our Service.

Google Analytics




We may use Service Providers to show advertisements to You to help support and maintain Our Service.

Google AdSense & DoubleClick Cookie



Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We may use Email Marketing Service Providers to manage and send emails to You.

MailChimp, an Intuit company.


We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Network Merchants, LLC dba NMi / USAePay

Behavioral Remarketing

The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use our Service so that We can improve our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You.

These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:

Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:

You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.

We may share information, such as hashed email addresses (if available) or other online identifiers collected on Our Service with these third-party vendors. This allows Our third-party vendors to recognize and deliver You ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below.

The third-party vendors we use are:

8. Specific provision for EEA, UK and Swiss residents

Under the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (“GDPR”), we are considered a data controller with respect to the Services we provide to you, or with respect to the information you provide us as a job candidate. If you are a resident of a territory in the European Economic Area (“EEA”), the United Kingdom orSwitzerland, we base our processing of Personal Data as a data controller on the following lawful grounds:

At any time, you can contact our privacy team at: and request to exercise your rights in accordance with the provisions provided bylaw:

If you exercise one (or more) of the above-mentioned rights, in accordance with the provisions under applicable law, you are entitled to request to be informed that third parties that hold Personal Data related to you, in accordance with this privacy policy, will act accordingly.

Note that when you send us a request to exercise your rights, we will need to reasonably authenticate your identity and location. We will ask you to provide us credentials to make sure that you are who you claim to be and will further ask you questions to understand the nature and scope of your request. We will look into your inquiry and make good-faith efforts to respond promptly.

Where we process PersonalData as part of the Services, as a data processor of our users, we are committed to assist our data controllers to fulfill the above mentioned rights under the GDPR.

If you have any concerns about the way we process Personal Data related to you, you are welcome to contact our privacy team at: or write to us at: Spy Fu, Inc., 14238 N Northsight Blvd., Scottsdale, AZ, USA.

9. U.S. State Law Disclosures

Several U.S. states have enacted privacy laws to grant new privacy rights to their residents. To the extent provided for by local law and subject to applicable exceptions, individuals may have privacy rights in relation to their Personal Data including access their information, correct their inaccurate information, opt out if a business “sells” their information, uses or shares it for certain advertising purposes, or profiles them to make decisions with legal or similarly significant effects, be notified about a business’s data practices, nondiscrimination for exercising their privacy rights, delete their personal information.

Please note that the categories and examples provided in the list below are those defined in the CCPA. This does not mean that all examples of that category of personal information were in fact collected by Us, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of personal information would only be collected if You provided such personal information directly to Us

i. Category A: Identifiers.

ii. Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

iii. Category C: Protected classification characteristics under California or federal law.

iv. Category D: Commercial information.

v. Category E: Biometric information.

vi. Category F: Internet or other similar network activity.

vii. Category G: Geolocation data.

viii. Category H: Sensory data.

ix. Category I: Professional or employment-related information.

x. Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

xi. Category K: Inferences drawn from other personal information.

To the extent applicable under local law, you can exercise privacy rights described in this section by submitting a request to: Spy‍ Fu, Inc., 14238 N Northsight Blvd., Scottsdale, AZ. 85024 or by email at

In order to protect your Personal Data from unauthorized access, change, or deletion, we may require you to verify your credentials before you can submit a request to know, correct, or delete Personal Data. If you do not have an account with us, or if we suspect fraudulent or malicious activity, we may ask you to provide additional Personal Data and proof of residency for verification. If we cannot verify your identity, we will not be able to honor your request.

You may also submit a rights request through an authorized agent. If you do so, the agent must present signed written permission to act on your behalf and you may also be required to independently verify your identity and submit proof of your residency with us. Authorized agent requests can be submitted to

Depending on where you live, you may have the right to appeal a decision we make relating to requests to exercise your rights under applicable local law. To appeal a decision, please send your request to

10. Children’s Information

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect Personal Data from children. If you learn that your child has provided us with Personal Data without your consent, you may contact us as set forth below. If we learn that we have collected a child’s Personal Data in violation of applicable law, we will promptly take steps to delete such information.

11. Data Retention And Deletion

We retain different types of Personal Data for different periods, depending on the purposes for processing such information, our legitimate business purposes as well as pursuant to legal requirements under the applicable laws.

We will maintain your contact details, to help us stay in contact with you. At any time before or after the termination of the Services, you can contact our privacy team at:, and request to delete your contact details.

Note that we may retain your details without using them unless necessary and for the necessary period of time, for legal requirements and proceedings, and that we will not retain the Personal Data related to you for any longer than reasonably necessary for purposes described in this privacy policy.

We will keep aggregated non-identifiable information without limitation, and to the extent reasonable we will delete or de-identify potentially identifiable Personal Data, when we no longer need to process the information.

In any case, as long as you use the Services, we will keep information about you, unless applicable law requires us to delete it.

12. Changes to This Privacy Policy

From time to time, we will need to update this privacy policy. If the updates have minor, if any, consequences, they will take effect 7 days after we post a notice on the Services’ platform and/or our website, or after we send you the notice through email or through the Services. Substantial changes will be effective 30 days after we initially posted our notice. Changes to this privacy policy are effective as of the stated “last updated” date.

Continuing to use the Services or our website after the new privacy policy takes effect means that you agree to the new privacy policy. Note that if we need to adapt the privacy policy to legal requirements, the new privacy policy will become effective immediately or as required.

13. Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:

Spy Fu, Inc.dba Rivalflow
14238 N Northsight Blvd.
Scottsdale, AZ. 85024